“You can’t manage what you don’t measure’ is a particularly useful piece of advice for growing businesses. Yet many companies don’t have the measurements in place that they need to guide their actions. Why? Some struggle to access and integrate data from multiple sources. Others get bogged down by disagreements over which spreadsheets have the correct numbers. And some have difficulty getting information in a timely fashion to the people who need it to make decisions.
For businesses that want to better measure and manage performance, Crystal Reports provides access to all your data, ensures trust in information, and speeds delivery of information. With broader visibility and deeper insight, you and your employees can make more effective fact based decisions, and improve operational efficiency.
Access all your data
In order to see what is happening across your business, you need a clear view of all of your information. With Crystal Reports, you can access all of your data, whether it resides in ERP or CRM systems, custom applications, relational databases, or even web log files. You can then use it to create reports and dashboards to satisfy business requirements across the organization — from finance and sales, to manufacturing and operations.
When you have a 360-degree view of the business, you can identify trends and variances faster, understand what’s causing them and how they are impacting your business, and model scenarios to capitalize on opportunities or resolve problems.
Ensure trust in information
In order to improve coordination of efforts across departments and get everyone moving in the same direction you need agreement on the accuracy of information being used to make decisions. With Crystal Reports you can establish reporting and analysis standards and best practices. When you and everyone else can see where the information comes from and how KPIs (key performance indicators) are calculated it increases trust, collaboration and accountability across your business.
Speed delivery of information
In order to improve productivity and ensure decisions are made based on facts and not gut feel, you need to provide easy and timely access to information. With Crystal Reports, people can use the interface that best meets their needs – through a web browser, in PDF format, via Microsoft Office, on a mobile phone or embedded directly in a transactional application. And alerts can be used to automatically notify you when variances are out of the expected range.
When the information people need is readily accessible their day-to-day decisions are made faster, are more aligned with business priorities, and make greater contributions to business performance.




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